Search Engine Optimisation (SEO)

At Armadillo we build all our clients' websites so that they have every chance of succeeding on the internet. However, whether your website has been built by us or not, you will need Search Engine Optimisation to give your site the edge over your competitors in the battle for high search engine rankings.

Research has shown that 80-85% of internet users find websites through search engines, so it is vital that your site appears at, or near the top of the listings. Our aim is to position your site high in the rankings and drive prospective clients to your site through ethical search engine optimisation (SEO).

Key features of our SEO packages include:

Search engine ranking reports
Meta content and keyword research
Optimised website coding
Reciprocal link building
XML Google site map added FREE
Website submission to all leading search engines FREE
Robots text file added FREE (if required)

Price guide for our SEO Products & Services:

Basic SEO Package for small sites - £350
Advanced SEO Package for large sites - from £900 (please call)
Ranking report - £25
Link Building (individual reciprocal linking) - from £450 (please call)

Why should I opt for SEO over Pay-per-click advertising?
Quite simply, because research has shown that 'Natural' or 'Organic' listings as they are known, will yield a better ROI than paid advertising in the long term.

According to the results of the "iProspect SEO Study", 35% of the surveyed organizations that promote their web sites with natural search engine optimisation (SEO) and pay per click advertising recognize a higher return from SEO. This compares to just 11% of marketers who report that PPC ads produce higher ROI. That means that three times as many webmasters who can measure the ROI of each method recognize a higher ROI from natural SEO than from PPC advertising.

Natural listings are more effective than sponsored listings because web users know that sites appearing at the top of natural search results, are there by merit and importance. Search engines have rated them highly by the site's popularity and content, rather than who paid the most for keywords. Also, natural search results are listed in the main viewing area of the screen, whereas sponsored ads tend to be around the edge of the screen.

There are however, cases for using pay-per-click advertising. For new websites and those not performing well in the rankings, a two tier campaign is recommended to begin with - both SEO and Pay Per Click campaigns. When a site starts to rise in the rankings, then the spend on pay-per-click can be reduced.

With effective SEO from Armadillo you will be investing in the long-term performance of your website to overtake your competitors!