Google Adwords / Pay-Per-Click Management
Pay-Per-Click (PPC) campaigns offer a great opportunity for immediate success on the major search engines; Google, Yahoo and MSN. Armadillo can manage your Google Adwords and other PPC campaigns to help increase your site’s exposure to your target market and drive in prospective customers.
Here are some advantages in using PPC Advertising:
- Highly Targeted - Only your keywords within your market will be targeted so the ads will be specific to your business.
- Flexible - Ads will appear within your demographic area, national or world. You can set a schedule: if you require your ads only to run during your business opening hours, for example, that’s when they will appear.
- Budget Control - You only pay when the ad is clicked on, and your position in the listings is based on how much you wish to pay per click and the total budget you set. You will be in full control of your budget, and can turn it on and off as you wish.
"Why should our company outsource our PPC Management?"
Quite simply, unless you are familiar with the advanced features of PPC, your company will end up paying too high a price per click, due to ineffective bid management. Other issues we have found when a client attempts to manage their own PPC include:
- Poor click-through rates
- Lack of time to properly review and manage the bids
- A difficulty understanding which phrases are generating real conversions on your site
- Lack of experience with the advanced features
However, as a qualified Google Adwords expert, Armadillo can:
- Improve the selection of keywords and organisation of campaigns
- Improve the quality and range of Ad types
- Increase impressions and improve click-through rate (CTR)
- Save costs using our bid management skills and improve your ROI
Your campaign will be run to ensure you benefit from the highest number of clicks within your daily/monthly budget. Armadillo will provide weekly or monthly reports on number of click-throughs, cost per click, conversions and ROI.
To initially set up a PPC campaign account, we charge a fee of £250. This includes research into your target market for the most productive keywords and creating the feature ads. If you are also signing up for a monthly SEO campaign however, the set-up will be FREE.
After that, we charge a small monthly PPC Management fee, to cover the cost of refining your Ads and budgets. Our clients find this is the most time-saving and cost effective solution.
Cost: from £99 (per month)
Your advertising expenditure will be whatever you spend with the search engine company; Armadillo do not take a margin.
Get in touch if you are interested in starting a pay per-click advertising campaign for your business, or if you would like to know whether your existing campaign could be improved.
