Google, patriarchal search engine, inherent informative internet tool & conveyor of univocally accepted search engine rankings, has rolled out yet another of its updates. This redux is, however, the first of its kind in Google’s history, affecting the site’s long-standing, & intrinsic, PPC tool, AdWords.

Enhanced Campaigns, Google AdWords effective V2.0, sees the assimilation of tablet, desktop & mobile PPC campaigns. This is, according to Google themselves, a method of future proofing; acknowledgement that the distinction between these different smart platforms is becoming increasingly blurred & their usage by peoples is interchangeable & equally ubiquitous.

PPC – for the layman

PPC (Pay-Per-Click) tools, & AdWords in particular, are a paid-for service that guarantees your site a placement in the shaded area above & to the side of natural search results. These shaded results, which appear when users type in a relevant key-word or phrase, are replete with a contact number, do-follow website link & 1-2 concise lines of information, as pertaining to the company advertised.

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Prepared for a healthy dose of Armadillo Web information?

Get ready, tech-heads.

Web design, SEO & web development is a largely visual medium & is one that, in its perma-evolution, is only becoming more so (of course, don’t allow that as a reason for not continuing with this text-based piece). Image search has, in the past few years, been one of the fastest evolving search engine components (particularly within the omniscient & omnipotent Google) & is a component of Search Engine Optimisation that is not given the prominence it often deserves.

No further place be looked than the social media hub, Facebook, which is predicated upon the sharing of images. Then, of course, all that is required is a reflection of your own personal tastes & the components of a website that incur you to remain on a page; assuredly, atop that list, are large, clear & visually aesthetically pleasing images.

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