Content is key in contemporary Search Engine Optimisation practises. Original, engaging & interesting works of relevant text are essential in ensuring that a site is ranked with marked recognition in Google’s indices & granted a healthy through flow of visitors. However, a common pitfall encountered by peoples, with an increasing number of social media platforms, responsive sites & blog platforms, is proverbially spreading one piece of original content too thin.

This copying & pasting culture generates that most search engine reviled of practises; duplicated content.

Disavow

Upon discovery by a search engine, a number of options are engaged with in relation to the duplicated content. The prime, & most grievous, of these practises is the disavowing of all URLs containing the content. Yes, so disorientated can the omniscient search engines become in their attempt to accrue the home of the fascinating piece of text that they lash out wildly, striking each site from their rankings.

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