The initial design of the website is, in peoples’ involved, symbiotic relationship with Internet 2.0, simply the first step in web-user interaction. Websites, in this age of perma-interaction with the ‘net, need to provide a proverbial hook in which to wholly engage with site-viewers’ interest, to ensure their return & to convert them into ‘customers’.
There are a number of practises & design elements to be assimilated into a site layout to ensure up-to-date content. These are elements that can be crafted, integrated & helmed by Armadillo & are explored below.
The logo should encapsulate the modus operandi of a website, in an effective portmanteau of design, style & font. The pinnacle of logo designs are those that are ubiquitous on an international advertising scale; immediately conveying the purpose of the company that they represent, poised individually apart from any context. Now, a logo design may not immediately replicate the recognition of a ‘Coca Cola’, ‘Nike’ or ‘Lego’ but it is necessitous to provide a visual iconography for a company, business or fledgling brand.
A logo for an SME web design is essential, as the result of a collaboration between company & skilled, knowledgeable & talented web design companies graphic designers. We take a look at some of Armadillo’s original logo designs below.
Content is key in contemporary Search Engine Optimisation practises. Original, engaging & interesting works of relevant text are essential in ensuring that a site is ranked with marked recognition in Google’s indices & granted a healthy through flow of visitors. However, a common pitfall encountered by peoples, with an increasing number of social media platforms, responsive sites & blog platforms, is proverbially spreading one piece of original content too thin.
This copying & pasting culture generates that most search engine reviled of practises; duplicated content.
Upon discovery by a search engine, a number of options are engaged with in relation to the duplicated content. The prime, & most grievous, of these practises is the disavowing of all URLs containing the content. Yes, so disorientated can the omniscient search engines become in their attempt to accrue the home of the fascinating piece of text that they lash out wildly, striking each site from their rankings.