Google, patriarchal search engine, inherent informative internet tool & conveyor of univocally accepted search engine rankings, has rolled out yet another of its updates. This redux is, however, the first of its kind in Google’s history, affecting the site’s long-standing, & intrinsic, PPC tool, AdWords.

Enhanced Campaigns, Google AdWords effective V2.0, sees the assimilation of tablet, desktop & mobile PPC campaigns. This is, according to Google themselves, a method of future proofing; acknowledgement that the distinction between these different smart platforms is becoming increasingly blurred & their usage by peoples is interchangeable & equally ubiquitous.
PPC – for the layman
PPC (Pay-Per-Click) tools, & AdWords in particular, are a paid-for service that guarantees your site a placement in the shaded area above & to the side of natural search results. These shaded results, which appear when users type in a relevant key-word or phrase, are replete with a contact number, do-follow website link & 1-2 concise lines of information, as pertaining to the company advertised.



